Guest post by le cool. Photography by Sean and Yvette.
Craft Punks is a series of features written by the le cool team for the OFFSET blog’s Art Week, focusing on creative Irish designers and artists who aren’t afraid to get hands on with their chosen medium. First up, Danielle Romeril…
Romeril debuted last year at Somerset House at London Fashion Week having previously worked with Sharon Wauchob, Amanda Wakeley and Alberta Ferretti. Her works are a product of her drive, ambition and obvious talent. Romeril wants to build an international clothing brand from her base in Dublin. We think it’s only a matter of time.
I am girl and I design clothes for other girls. Well, women, really. I do stuff out in the real world; I go to gigs, hang out with people who excite and inspire me, see exhibitions, sit in libraries reading and looking at books, then I follow my instincts and start a collection.
I aim to create work that excites me. As I design I think; “Would someone want to wear this?” The ultimate challenge for a fashion designer is to translate your ideas into a covetable object.
I love fabric and usually work with Italian mills. Selecting fabric is one of the first steps of a collection. After I’ve set the mood for the collection with research, and chosen the fabrics, I design the prints. They are usually a mash-up of found images and pictures I’ve taken. They set the colour palette for the collection. Then I draw and drape on the stand (I love 3D design development) and draw some more, developing surface textures alongside this process, whether it’s embroidery or laser cutting or whatever.
The Autumn Winter 2013 collection has these laced leather deck fringing in it, they are leather shapes cut out in the shapes of skateboard decks and laced together using the same techniques that are found in Japanese Samurai armour, it’s an amazing piece of design (the Samurai Armour technique) it means these solid shapes move, stretch and flex with the body.
I think it’s kind of a quiet time in the fashion world, there’s huge movements happening at the big Paris houses but the Autumn Winter 2013 collections saw no seismic shifts or new directions. I really admire what Proenza Schouler, Alexander Wang, Marques Almeida are doing right now.
I want to build a label that has integrity and reflects my aesthetic; a label that does more good than harm; employing Ireland’s young creative talent and its crafts people; a label that uses the best quality fabrics, something I can stand behind and be proud of.
I would also like to have my HQ in the Kodak building in Rathmines, one of only two or three art deco buildings in Dublin, how cool would that be?