OFFSET

Archive 2012

42 hours of professional insights, engaging discussions and challenging insights from industry leaders from the fields of Graphic Design, Photography, Animation, Illustration, Fashion, Film and more.

Featuring presentations on the following:  
- Graphic design’s role in electing an American president.
- Career routes into design, illustration and photography.
- Getting your children’s book published.
- The future of advertising.
- Dublin as a design capital.
- Staying creative in an age of distraction.
- Helping brands find their voice and audience.
- Turning a passion into a career.
- Designing public way-finding systems.
- How a self-initiated project can get you noticed..
- From the street to the gallery wall.
+ More.

Main Stage  (in order of appearance):
Eike Konig - HORT | Von | Conor & David | Erik Kessels | Steve Simpson | Seymour Chwast | Friends With You | Stefan Sagmeister | Kevin Waldron | Evan Hecox | Michael Beirut - Pentagram | Richard Gilligan | Paula Scher - Pentagram | Antoine et Manuel | Kyle Cooper | Shepard Fairey | Jessica Hische | Rinzen | Johnny Kelly | Olly Moss | United Visual Artists | Andrew Essex - droga5 | Chris Judge

OFFSET 2012

STEFAN SAGMEISTER | OFFSET 2012

STEFAN SAGMEISTER | OFFSET 2012 He’s eaten hundreds of frog embryos while seated next to a Communist Party official in Shenzhen, but even given that fact, Sagmeister is still going to be remembered best for his work. Long term collaborations with musicians, Lou Reed and David Byrne, clients that range from HBO to the Guggenheim Museum – from his NY studio Sagmeister has done everything and has consistently produced work for clients that is visually striking and totally unique. With a body of work this good, you won’t want to hear about the frogs.

It was such a pleasure to welcome Stefan back to Dublin.

Enjoy!

MICHAEL BIERUT | OFFSET 2012

MICHAEL BIERUT | OFFSET 2012 Doesn’t every designer want a career like Bierut’s? Working his way up to Vice-President for Graphic Design at Vignelli Associates, and now a Partner at Pentagram’s New York office, he’s assembled an eclectic portfolio that ranges from the design of “I Want to Take You Higher,” an exhibition on the psychedelic era for the Rock and Roll Hall of Fame Museum to the development of a new brand strategy and packaging for Saks Fifth Avenue. Playful, inventive and judicious in his work, Bierut has created environmental graphics for the New York Times building and a new identity and signage for the expanded Morgan Library and Museum. A giant of the design world.

PAULA SCHER | OFFSET 2012

PAULA SCHER | OFFSET 2012 She’s exhibited intricate hand-drawn maps, produced CD covers and given TED Talks, and in the 1990s she became the first female partner in an era-defining creative agency. Yes, Scher has come a long way from her first job as a layout artist at Random House. Not only is she one of the most respected designers in the US, with many of her images now part of the American vernacular, she has a reputation for being both an inspirational educator and a deep thinker about graphic design. Scher has worked with Coca-Cola, The New York Philharmonic, The United States Holocaust Memorial Museum and The Daily Show.

SEYMOUR CHWAST | OFFSET 2012

SEYMOUR CHWAST | OFFSET 2012 Seymour Chwast is co-founder of Push Pin Studios and has been director of the Pushpin Group where he reintroduced graphic styles and transformed them into a contemporary vocabulary. His designs and illustrations have been used in advertising, animated films, and editorial, corporate, and environmental graphics. He has created over 100 posters and has designed and illustrated more than thirty children’s books. His work has been the subject of three books including, Seymour Chwast: The Left Handed Designer (1985) and Seymour: The Obsessive Images of Seymour Chwast (2010). Many museums, such as the Museum of Modern Art (New York), the Library of Congress (Washington D.C.) and the Israel Museum (Jerusalem), have collected his posters. He has lectured and exhibited worldwide and is in the Art Directors Hall of Fame. He is the recipient of the 1985 Medal from the American Institute of Graphic Arts.

SHEPARD FAIREY/OBEY | OFFSET 2012

SHEPARD FAIREY/OBEY | OFFSET 2012 OK, so some of the following might sound like hype but it's not. We swear. An absurd sticker campaign, which began in 1989 in Rhode island, grew into a worldwide underground phenomenon, and then into a widely acclaimed body of fine art - Fairey's OBEY / GIANT graphic has become an icon of DIY counter-culture, punk rock and skateboarding and has changed the way that people see the relationship between art in galleries and street art. Mashing up zine- like imagery, with 1980's wrestler André the Giant and John Carpenter's They Live, Fairey's images empower those who refuse to be manipulated by the machine of manufactured consent.

And then he did it again with the Obama HOPE portrait, which might end up being one of the defining visual works of the first half of this century. He's been at the crest of Contemporary Art (Boston) recently honoured him with a full scale solo retrospective, which drew a record number of visitors for the museum.

KYLE COOPER | OFFSET 2012

KYLE COOPER | OFFSET 2012 So apparently you're not allowed to make a movie in Hollywood anymore unless Kyle Cooper is involved. Although his name might not leap immediately to mind as quickly as some of the directors he's worked with Cooper has been credited as almost single handedly revitalising the main title sequences as an art form. Some of the sequences he's produced have seared themselves into the public psyche - anyone remember Se7en? Thought so.

JESSICA HISCHE | OFFSET 2012

JESSICA HISCHE | OFFSET 2012 At least as well known for her ‘check this out’ worthy side projects as for her actual ‘real’ work, Hische has been carving out a niche for herself in internet lore with a series of websites that range from the quirky to the useful. There’s ‘Blurry Pictures of my Friends’, ‘Mom, This is How Twitter Works’, and ‘Don’t Fear the Internet (with Russ Maschmeyer)’, which is probably the prettiest guide to HTML and CSS every written. Primarily a letterer, she’s done heaps and heaps of work for clients such as Tiffany & Co., The New York Times and Wired Magazine. We agree entirely with her URL.

ANDREW ESSEX / DROGA 5 | OFFSET 2012

ANDREW ESSEX / DROGA 5 | OFFSET 2012 When Andrew took the stage to a packed house at OFFSET2012 he danced right into our hearts! Great presentation from a real leader in his field.

Droga5 is the kind of advertising agency that all the other agencies want to be like. Re-defining the rules for how
brands can interact, attract and engage with their customers since 2006, Droga5 is still independent and is still producing innovative work that spans new and traditional media. Following a bunch of award-winning campaigns and social movements they’ve created for a clients such as Puma, Activision and Bing, The Guardian noted that this agency is “one of the leaders of a new-wave of 21st century advertising”.

Andrew Essex, is the Vice Chairman of Droga5 and is currently based in NYC.

JOHNNY KELLY | OFFSET 2012

JOHNNY KELLY | OFFSET 2012 Johnny Kelly is an Irish director and designer based in London. He works across animation, graphic design and Illustration. He has worked with high profile clients such as Adobe, Coca-Cola and BMW, as well as taking on interactive commissions for Google and the V&A. Johnny has also won a pair of Grand Prix awards at Cannes for his two-minute film for Chipotle.

FRIENDS WITH YOU | OFFSET 2012

FRIENDS WITH YOU | OFFSET 2012 Relive one of OFFSET's more memorable presentations with the boys from Friends With You. It's not everyday you see 2000 people dancing and hugging in the aisles but that is the magic spirit that FWY evoke.

Cheeky, funky art-collaborative, or cutting-edge, oddball advertising agency? Whatever they are, in their own
inimitable playful style, Samuel Borkson and Arturo Sandoval III have been disseminating the positive messages of Magic, Luck and Friendship from their Miami studios since 2002. Phenomenally successful commercial work for Kellogg’s, NIke, Zune and Hello Kitty has been matched by irrepressible fine art gallery shows in NYC, LA and Paris. Producing everything from animations to toys, and from costumes to giant inflatables, it’s good to have friends this fun.

You will ENJOY this...we promise!

ANTOINE ET MANUEL | OFFSET 2012

ANTOINE ET MANUEL | OFFSET 2012 Idiosyncratic and exuberant are two good words to start with when talking about French designers and visual artists, Antoine Audiau and Manuel Warosz. Since 1993, they've applied their surreal and dreamlike common vision to furniture, graphic art and anything else that's come their way. They re-designed Christian Lacroix couture house's visual identity in 2002, and have been designing the invitation cards to his shows ever since. They regularly exhibit in galleries, and in 2009 their first retrospective show was held at Le Musée des Arts Déciratifs. Paris.

OLLY MOSS | OFFSET 2012

OLLY MOSS | OFFSET 2012 Join us in reliving Olly Moss OFFSET2012 presentation...pretty good for a first public lecture !

Best known for his re-imaginings of film posters, Moss makes images that are true to the heart of the movie, but filtered through a worldview that assumes intelligence and a wry understanding of pop culture from the audience. Clever and a little retro, Moss’s work makes the art slaves in Hollywood marketing departments weep with envy at his brilliance. It’s not only fan boys who’ve taken note. Sony, Lucasfilm, Apple, Penguin Books, Nike, Mondo Tees, Studio Ghibli – Moss counts them among his client list.

VON | OFFSET 2012

VON | OFFSET 2012 Von is the London based artist behind the award winning studio HelloVon and online gallery ShopVon through which he sells limited editions and original art. His seamless blend of traditional and digital mark making techniques has earned him an international client list including the likes of Liberty, Selfridges, Nike, Paralympics 2012, The New Yorker, Trussardi and Penguin alongside features in numerous publications across the globe. He has had solo exhibitions in LA and NYC, shown in numerous group shows internationally aswell as having been exhibited in such prestigious venues as The London Design Museum, AgnesB, StolenSpace and Shepard Fairey’s Subliminal Projects Gallery.

PONY | OFFSET 2012

PONY | OFFSET 2012 What a way to end a fantastic weekend, this is what they mean by a SHOW STOPPER!

Pony Ltd. is a graphic design studio founded at the beginning of the 21st century. Work at the studio ranges from popular culture to the avant-garde, from high-brow to low-brow, creating for print, screen, three dimensions and performance. Their work has been published, exhibited, performed, collected and screened around the world.

KEVIN WALDRON | OFFSET 2012

KEVIN WALDRON | OFFSET 2012 Kevin Waldron was born in Dublin and, after graduating with a degree in graphic design, he traveled for a year and then moved to London where he studied for an MA in Illustration at Kingston University. After deciding that children’s book illustration was for him, Kevin found a studio in central London where he worked with other illustrators. Kevin’s first book, Mr Peek and the Misunderstanding at the Zoo (Templar Publishing), which unveiled Mr Peek, his eccentric and amazing new character, won the Bologna Ragazzi Award Opera Prima Award in 2009. He illustrated Tiny Little Fly (Walker Books) a witty book of rhyme by Michael Rosen, in 2009 before emigrating to America. He now lives in New York.

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