OFFSET speaker, Vince Frost certainly knows a thing or two about design. He began his prolific career as the youngest Associate Director at Pentagram and set up Frost* Design in 1994. His newest book follows Vince around the world from his modest beginnings through to his evolution at Pentagram and a modern history with his internationally famous agency Frost* collective.
With minimal pictures and maximum words, this book, despite its 238 pages is not too heavy a read. Vince has sheer honesty throughout the book is not only inspiring but totally relatable and this certainly feels like more than just a self-help book. With suggestion to your daily routine including, eating a frog each morning, collaborating and learning from your mistakes, Vince hits the nail on the head with this book, with a health dose of humorous anecdotes. His motivational narratives are similar to those you might hear from a taxi driver and with additional quotes from the leading lights in the design industry including Paula Scher and Edward deBono.
In fact from the start Vince states that, “This book will not solve your problems”, “You have to do that yourself. And it will take lots of hard work. But I believe this book is more than words and images. It shows problems as opportunities, proves the impossible possible and hopefully, it will inspire you to work better at living better”. The book with its principles for life, interviews and words of wisdom cover a broad spectrum of concepts, meaning that this book isn’t just for designers.
It took Frost, more than 25 years as a professional to appreciate the power of the design process as a means for improving his life, and as a result he has created 15 simple, but solid principles that can be used to make personal change for the better. For us at OFFSET towers the overlap between design and lifestyle is hugely important and dotted through the book we found insightful lessons including one from one of our favourite Irish authors, Samuel Beckett. Try Again, Fail Again, Fail Better. Which we think after all these years is still pretty damn good advice.
Photos by Lauren Pritchard